Sports House — An Exclusive Distribution House Built for the GCC

Exclusive Distribution · Middle East & GCC

About Sports House

We Distribute
We Retail
We Build Brands

500+

Retail stores

Established in 2020, Sports House is a leading premium distributor of sports, fashion, footwear, accessories and lifestyle brands across the United Arab Emirates and key GCC markets.

We collaborate with global brand owners and the region's leading retail chains and marketplaces to ensure the right product reaches the right consumer — on time, every time.

More about Sports House

Countries

Brands

48hrs

Pack, repack & dispatch

2020

Established in the UAE

Our Mission

To inspire active, stylish lifestyles by delivering premium sports & lifestyle brands with exceptional service — and to drive innovation across distribution and retail.

What we do

A Complete Brand-Growth Capability

Explore operations

Exclusive Distribution

Official category rights and exclusive mandates for premium lifestyle brands.

Retail Expertise

Mono-brand & multi-brand formats across the region.

Marketplace Specialists

Specialised operations across the GCC's top platforms.

Warehousing & Logistics

48-hour pack, repack & dispatch from Jebel Ali Free Zone.

Brand Building

Long-term partnerships that grow brand equity & reach.

Omnichannel Strategy

Wholesale, retail, online & marketplace in one engine.

Our Brands

Authorized Portfolio & Licensing Rights

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Authorized Distributor & Category License Holder

U.S. Polo Assn.

Handbags & Accessories · Apparel · Footwear

View portfolio

Authorized Distributor

GAP

Footwear

Exclusive Distributor

Hoppa Sweden

Premium Footwear

Authorized Distributor

adidas

Innerwear

Exclusive Distributor

CR7

Innerwear

Distribution Network

A Connected GCC Footprint

Seven markets. One integrated supply, distribution and retail engine — anchored by our Dubai hub and extending across the Gulf and into India.

07
Countries: 500+
Retail Stores: 10
Brands

Explore our network

Map of the Sports House distribution network: Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, Oman and India, connected to the Dubai hub

Retail Presence

Available Through the Region's Leading Retailers

Our brands reach consumers through an extensive network of premium retail chains, department stores, sports retailers and marketplaces across the GCC.

See our marketplaces