Privacy Policy

This website is operated by Sports House LLC (“Sports House”, “we”, “us”), a distributor of sports, fashion, footwear and lifestyle brands headquartered in Jebel Ali Free Zone, Dubai, United Arab Emirates. We are responsible for the personal data described in this policy.

This policy explains what personal data we collect through sportshouseuae.com and in the course of our business dealings, why we use it, who we share it with and the choices you have. We handle personal data in line with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and any other laws that apply in the markets we serve.

Depending on how you deal with us, we may collect:

• Contact details — your name, company, job title, email address, phone number and country.
• Enquiry details — your area of interest (for example distribution, retail, marketplace or licensing) and anything you tell us in your message.
• Business information — details needed to set up and manage a trading relationship, such as trade licence, billing and delivery details, and order history.
• Recruitment information — if you apply for a role, your CV and the information you choose to share with it.
• Technical data — basic server logs kept by our hosting provider, such as IP address, browser type and pages requested.

We do not ask for, and ask you not to send us, sensitive personal data such as health, religious or biometric information.

We collect personal data when you:

• use the enquiry form on our Contact page — this opens a pre-filled email in your own email app, and we receive the details only when you send that email;
• email, call or message us, or meet us at an event or trade show;
• become a brand, retail, marketplace or logistics partner, supplier or customer;
• apply for a job with us.

We may also receive business contact details from our partners, or from public sources such as company websites and professional networks.

We use personal data to:

• respond to enquiries and explore partnership, distribution or licensing opportunities;
• set up, manage and fulfil trading relationships, including orders, invoicing, warehousing and delivery;
• send business updates about our brands and services, where you have agreed to receive them or where we have an existing business relationship;
• assess job applications;
• keep our website secure and working properly;
• meet our legal, tax, customs and regulatory obligations, and establish or defend legal claims.

We process data on the basis of your consent, to take steps towards or perform a contract with you, to comply with the law, or for our legitimate business interests where these are not outweighed by your rights.

We do not sell personal data. We share it only where needed, with:

• our brand principals, retail and marketplace partners, where relevant to a business relationship you have with us;
• service providers who work on our behalf, such as logistics and freight companies, IT, email and website hosting providers, and professional advisers — each bound to use the data only for the services they provide to us;
• government, customs, tax or regulatory authorities, courts or law enforcement where the law requires it;
• a buyer or successor if all or part of our business is reorganised, merged or sold.

We are based in the UAE and operate across the GCC and India. Your data may be processed in any country where we, our partners or our service providers operate. Where data leaves the country in which it was collected, we take reasonable steps to make sure it stays protected as required by applicable law.

We keep personal data only as long as we need it for the purposes above — for example, for the length of a business relationship and for any period afterwards required by UAE commercial, tax or customs law. Enquiries that do not lead to a relationship are deleted when no longer needed. After that, data is securely deleted or anonymised.

We only send business updates by email or phone where the law allows it. You can opt out at any time by using the unsubscribe link in any email or by writing to sales@sportshouse.ae. Opting out will not affect messages we need to send about an existing order or contract.

This website is served over an encrypted (HTTPS) connection. We limit access to personal data to people who need it for their work and use technical and organisational measures to protect it against loss, misuse and unauthorised access. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

This website and our services are aimed at businesses and are not intended for anyone under 18. We do not knowingly collect personal data from children. If you believe a child has sent us personal data, please contact us and we will delete it.

Subject to applicable law, you have the right to:

• ask for a copy of the personal data we hold about you;
• ask us to correct inaccurate or incomplete data;
• ask us to delete your data or restrict how we use it;
• object to our processing, including for direct marketing;
• withdraw consent where we rely on it, without affecting earlier processing;
• ask for your data to be transferred to another organisation.

To use any of these rights, email sales@sportshouse.ae. We may need to verify your identity before we act, and we will reply within the time the law requires.

This website does not set cookies and does not use analytics, advertising or tracking tools. If we add any in the future, we will update this policy and, where required, ask for your consent first.

Our website links to other sites, such as brand websites and online marketplaces. We are not responsible for their content or privacy practices, so please read their privacy policies before sharing information with them.

We may update this policy from time to time. The latest version will always be on this page with its “last updated” date. Where changes are significant, we will take reasonable steps to let you know.

For any question or complaint about this policy or how we handle your data, contact us:

• Email: sales@sportshouse.ae
• Phone: +971 52 249 3863
• Address: Sports House LLC, Jebel Ali Free Zone, Dubai, United Arab Emirates

We will try to resolve your concern promptly. If you are not satisfied with our response, you may complain to the data protection authority in your country.